<aside> 💡 Sound Cloud Product Management Internship - 1h Assignment: Offer Received

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👀 Problem: Improving the profile page

What problem need solving?

Currently, there is a noticeable gap in how artists can express their unique identities on their profile pages, limiting their ability to stand out and connect on a more personal level with their audience. Additionally, while there exists a community of fans and artists, the platform lacks the necessary features to fully support and nurture these communities, making it challenging for fans to engage with artists and each other meaningfully. This situation creates a barrier to the formation of a vibrant, engaged community that is crucial for the growth and sustainability of artists and SoundCloud.

What user needs does the profile page currently serve?

• Basic Identity Expression: Allows artists to introduce themselves through basic profile information, a profile picture, and a brief bio.
• Content Display: Provides a platform for artists to showcase their music, albums, and playlists.
• Fan Engagement: Facilitates basic interaction between artists and fans through comments and likes.

How the New Page Will Better Meet Those Needs

• Enhanced Identity Expression Tools: More customization options for profiles, including themes, extended bios, and multimedia elements, allowing artists to better reflect their unique identities.
• Richer Content Display Options: Improved layouts and features for showcasing music, videos, tour dates, and merchandising, making the profile page a comprehensive hub for all artist activities.
• Advanced Fan Engagement Features: Introduction of direct messaging, fan clubs, and live interaction opportunities, enabling deeper connections between artists and their audience.
• Hyperpersonalisation: Recommend songs that the user is most likely to like using machine learning to ensure a high engagement and page retention.

🥇 Goals: